Romeo y Julieta
2018
Joyería Suárez
Spain
Logotype design
Custom Calligraphy
Corporate identity
Product photography: Joyería Suárez
2018
Joyería Suárez
Spain
Logotype design
Custom Calligraphy
Corporate identity
Product photography: Joyería Suárez
Custom Calligraphy for the new «Romeo & Julieta» jewelry collection by Joyería Suárez. In a very free, fresh and casual style, the identity tries to represent the duality between Julieta's sweetness and fineness and Romeo's wildness in Baz Luhrmann's film.
To achieve it, the Calligraphy has been worked with a tool that allows an irregular thickness but relatively controllable strokes. «Romeo» looks stronger and tougher, contrasting with «Julieta», which maintains a certain delicacy despite the informal style.