Raise your Flag
Raise your Flag Studio

Logotype design

Custom Lettering

Custom Lettering logotype work for the Studio for Design and Web based in Switzerland Raise your Flag. Taking advantage of the corporate rebranding of their creative office, we worked closely to obtain a new dynamic and handmade version of their logotype that fits the redesign of their overall look. Based on my own Calligraphy, we came by this new curvy, zippy but balanced logo. 
The starting point was a handwritten sketch I did with a rounded nib. Using this first cursive Calligraphy proposal as a basis, we proceeded to re-draw it by hand in a bigger size to make all the required adjustments both to the structure and the letterforms. Only when all the shapes of the hand-drawn logotype worked well, we brought it to the screen to draw it again, now digitally.

Considering its several digital applications, we came to the conclusion that we needed an alternative version of the logotype with a more horizontal structure. In this case, all the letterforms were set in lowercase for a better legibility in small sizes. Some of the letters were re-drawn exclusively for this second logo

Eventually, the talented guys from Raise your Flag Studio animated the logo for their website.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.