Raise your Flag
2021
Raise your Flag Studio
Switzerland

Identity
Logotype design

Custom Lettering

Custom Lettering logotype work for the Studio for Design and Web based in Switzerland Raise your Flag. Taking advantage of the corporate rebranding of their creative office, we worked closely to obtain a new dynamic and handmade version of their logotype that fits the redesign of their overall look. Based on my own Calligraphy, we came by this new curvy, zippy but balanced logo. 

The starting point was a handwritten sketch I did with a rounded nib. Using this first cursive Calligraphy proposal as a basis, we proceeded to re-draw it by hand in a bigger size to make all the required adjustments both to the structure and the letterforms. Only when all the shapes of the hand-drawn logotype worked well, we brought it to the screen to draw it again, now digitally.

Considering its several digital applications, we came to the conclusion that we needed an alternative version of the logotype with a more horizontal structure. In this case, all the letterforms were set in lowercase for a better legibility in small sizes. Some of the letters were re-drawn exclusively for this second logo