Portraits à vélo
2026
Portraits à vélo
Paris, France

Identity
Logotype design
Custom Typeface
Custom Lettering  


Photography: Nicola Fioravanti
Custom Logotype Design for Portraits à vélo, a multifaceted platform celebrating cycling culture, community, and the personal stories of those who ride through the city every day. 

For this project, I created a fully bespoke logotype that bridges two distinct crafts: an organic, expressive calligraphic brush technique paired with custom-drawn digital typography.
By contrasting these different styles and weights, the design achieves a harmonious balance between the organic, human element of the cyclist and the structured, urban character of the city. 

Created by Eva Cordioli in partnership with the City of Paris, the project officially launched with an outdoor portrait exhibition by Nicola Fioravanti along the iconic Rue de Rivoli.








Gina Serret
Custom Calligraphy, Lettering & Type design


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Copyright © 2026 Gina Serret.
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