Pilma fragrance
2022
Pilma 
Spain

Custom Calligraphy
Sign painting
Hand-painted store windows
Big size custom Calligraphy for several signs for Pilma, the emblematic furniture and interior design store from Barcelona. Pilma fragrance is its new interior aroma that they’ve recently produced due to its demand. To present their three different formats and geometric packaging, created by Lo Siento studio, we designed six black metal totems where all the fragrances were written by hand.
During the execution, they were no guidelines, nor previous drawings on its surface; just modern humanist Calligraphy and Roman capitals written straightly with a flat brush and gouache on the tricky round totems. 

The whole work was displayed during all Christmas period at Pilma’s main store.

Gina Serret
Custom Calligraphy, Lettering & Type design

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All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.