Mallorcan Wedding
Mille Papillons Wedding planner 
Balearic Islands, Spain

Custom Calligraphy
Wedding seating plan
Event customization

Wedding photographies: Tali Photography
Custom Calligraphy and Design of handmade wedding stationery for Tiffany and Steven, a New York couple who found in Mallorca the most genuine Mediterranean atmosphere to get married. My work tried to reflect the marine freshness with a very loosen, spontaneous and expressive Calligraphy style. In this case, we didn't care about the regular slope and forms of the orthodox formal Italic letter; we were precisely looking for the opposite: maximum expressivity and freedom of the strokes.
Once envelopes, place cards, wedding menu and church leaflets were designed, we worked on the table signs using the same language in a more abstract way. As they needn't to be as legible as the previous pieces, on these handmade signs, Calligraphy was mainly used as a texture, almost reaching letters' abstraction. Here, the message was not relevant, but so it was the color of each of the original modern scribbles to distinct the tables. Artists such as Cy Twombly were very inspirational in this stage of the project.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.