La Puglia 2022
2022
Personal project

Identity
Logotype design
Custom Calligraphy
«La Puglia 2022» is how my mom and her sporty friends have called last year bike trip: 6 days and 380 km around the southeastern region of Italy known as La Puglia. It was fun to design the official logotype later printed on the team kit and to watch them wearing it so enthusiastically.
To create the logo I decided to use a round brush, but this time trying to go little farther from the expected brush pen aesthetics. In other words, I broke some of the basic rules so as to get a more interesting texture and global appearance.

Gina Serret
Custom Calligraphy, Lettering & Type design

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All works © 2025 by Gina Serret ︎
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