Logotype design
Custom Lettering
Packaging design
Logo redesign for KINGCO, a Chinese brand of household articles. The main objective of the assignment was to give a closer, friendly and casual look to the logo, which will be applied to the packaging of new products. A very fluid, non-formal and rounded letterforms were the result of using custom Hand Lettering. The aim was to search relations and interactions between the letters without damaging the good rhythm and the harmony of the piece.
Particularly, the formal solution was found through two ways: drawing the name using ligatures between letters («Ki») and a continuous structure.

The main effort of the process was focused on resolving the relationship between «K» and «i» letters due to the obvious proximity of their strokes.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.