Jordi Borràs
2018
Jordi Borràs, photojournalist
Catalunya, Spain
Identity
Logotype design
Custom Lettering
All portraits © by Jordi Borràs
2018
Jordi Borràs, photojournalist
Catalunya, Spain
Identity
Logotype design
Custom Lettering
All portraits © by Jordi Borràs
Custom lettering logotype design for Jordi Borràs. With this calligraphic looking, Jordi uses his new brand almost as a signature. Its letterforms, essentially composed of straight lines and pretty abrupt endings, match with most of his impressive portraits.
The creative process to obtain the logo proposal started from the very first raw calligraphic sketches and ended up to the clean digital drawing on Glyphs.
The creative process to obtain the logo proposal started from the very first raw calligraphic sketches and ended up to the clean digital drawing on Glyphs.
Unique shapes to get a very personal and distinctive logotype. Full of character, like Jordi's work.
As absolute fans of Spanish Civil War graphic heritage, we took some references that helped out defining the shape of the letterform endings.
Finally, a monogram version was created. Its initials were molded to obtain a more balanced composition.
As absolute fans of Spanish Civil War graphic heritage, we took some references that helped out defining the shape of the letterform endings.
Finally, a monogram version was created. Its initials were molded to obtain a more balanced composition.
