Hola Mariola
Mariola Dinarès, journalist & Radio presenter  
Catalunya, Spain

Logotype design
Custom Lettering

Custom lettering logotype design for Mariola Dinarès, whose nickname is @holaMariola. Mariola wanted me to create a very personal and funny brand to use it basically on her new website, but also versatile enough to be reproduced on any everyday item, such as a sticker. We took inspiration from graphic works from the 70's, aesthetically speaking a relevant period for her, although what really determined the final composition was the relationship between her nick's letters.
Defining the proper letterforms was a complex exercise: we needed to fit all the letters inside the speech balloon, get the most balanced forms and counterforms possible and, obviously, all that while keeping the logo legibility. The final piece came from exploring hand-drawn letter shapes and was finished digitally, where small details were fixed so as to reach the maximum harmony and balance.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
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