Hola Mariola
2019
Mariola Dinarès, journalist & Radio presenter  
Catalunya, Spain

Identity
Logotype design
Custom Lettering

Custom lettering logotype design for Mariola Dinarès, whose nickname is @holaMariola. Mariola wanted me to create a very personal and funny brand to use it basically on her new website, but also versatile enough to be reproduced on any everyday item, such as a sticker. We took inspiration from graphic works from the 70's, aesthetically speaking a relevant period for her, although what really determined the final composition was the relationship between her nick's letters.

Defining the proper letterforms was a complex exercise: we needed to fit all the letters inside the speech balloon, get the most balanced forms and counterforms possible and, obviously, all that while keeping the logo legibility. The final piece came from exploring hand-drawn letter shapes and was finished digitally, where small details were fixed so as to reach the maximum harmony and balance.