Hand-painted Type for Paravel
2023
Paravel & Le Bon Marché 
United States & France

Custom Lettering
On-site live Lettering
Brand customization

Event photography: Miguel Peña Studios

Custom Lettering for Paravel, an American brand of sustainable luggage, bags and travel accessories exclusively sold in France at Le Bon Marché. Paravel asked me to paint their canvas bags live in store for the event at their holiday pop up at Le Bon Marché in Paris. During the four days of the event, all customers could have a free personalization with their hand-painted initials on whichever canvas bag purchase.

The whole on-site creative realization was handmade: beginning by measuring the dedicated zone for the Lettering on each Paravel product, then drawing the skeletons of the condensed serif initials, later carefully painting by brush all the letterforms and, last, adding delicately a fine white shadow. To assure the permanency of the Hand Lettering on canvas, we used a specific acrylic painting.