Hand-painted Type for Paravel
Paravel & Le Bon Marché 
United States & France

Custom Lettering
On-site live Lettering
Brand customization

Event photography: Miguel Peña Studios
Custom Lettering for Paravel, an American brand of sustainable luggage, bags and travel accessories exclusively sold in France at Le Bon Marché. Paravel asked me to paint their canvas bags live in store for the event at their holiday pop up at Le Bon Marché in Paris. During the four days of the event, all customers could have a free personalization with their hand-painted initials on whichever canvas bag purchase.
The whole on-site creative realization was handmade: beginning by measuring the dedicated zone for the Lettering on each Paravel product, then drawing the skeletons of the condensed serif initials, later carefully painting by brush all the letterforms and, last, adding delicately a fine white shadow. To assure the permanency of the Hand Lettering on canvas, we used a specific acrylic painting.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.