Grandes Esperanzas
Joyería Suárez

Logotype design
Custom Lettering

Product photography, video and graphic design applications: Joyería Suárez
Custom Lettering design for the Joyería Suárez jewelry collection «Grandes Esperanzas», inspired by the homonymous film by Alfonso Cuarón. It was from some scenes of this movie that both the style and certain relationships between letterforms emerged. Specifically, the hand-drawn logotype is based on the Roman capital letters from the main gate entrance to the «Paradiso Perduto» garden. And to fit with the story and the essence of the collection, the logotype also includes some botanical elements.
At first, the organic touch was more evident in the drawing, as it was used to build some of the letterforms. Later on, it was reduced to very subtle complimentary details just to open and end the lettering composition. Anyway, several organic shapes still remain on the final lettering proposal to recall the collection's botanical leitmotif. The genuine raw finish of the pencil was kept even in the final version to reinforce the artisanal value of the whole collection, promoted with an illustrated book by Sara Herranz with the brand reinterpretation of Charles Dickens story.

Gina Serret
Custom Calligraphy, Lettering & Type design


All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.