El Corraló de la Seda
2020
El Corraló de la Seda
Catalunya, Spain

Identity
Logotype design

Custom Lettering
Custom Lettering logotype hand-drawn for El Corraló de la Seda, a supposed-to-be restaurant in Barcelona unfortunately affected by pandemic consequences.

The creative process to build the logo consisted of drawing it from the scratch with pencil on paper.
Once both the structure, the style, the letterforms and the endings of the letters were well defined, it was the time to develop the Lettering piece digitally. This second phase consisted on re-drawing the logotype while fixing tiny but crucial optical details that make a Lettering artwork proper enough to be applied on several supports in different sizes.

Gina Serret
Custom Calligraphy, Lettering & Type design

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All works © 2024 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.