Custom sneakers for Maje Paris
2017
Maje Paris 
France

Custom Lettering
On-site live Lettering
Brand customization
Custom Lettering for Maje Paris. To celebrate Maje’s 20th anniversary, the French ready-to-wear brand promoted their new W20 sneakers' collection offering the chance of personalizing it. The collection was inspired in the nineties street iconography and the customization was based on the Year Book concept and Bic pen drawings. We personalized several pairs of sneakers for Spanish influencers such as Nina Urgell, Gigi Vives or Ares Aixalà.
Furthermore, to make them even more unique, the hand-lettered drawings included personal details reflecting their hobbies and passions. The resulting items were very welcomed both by the girls and the fashion brand. There was also a live event at Barcelona’s Maje Paris boutique to offer the custom Lettering service to all customers.

Gina Serret
Custom Calligraphy, Lettering & Type design

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All works © 2025 by Gina Serret ︎
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Custom Lettering & Type design for Branding, Advertising and Editorial projects

Professional Calligrapher and Letterer specialised in the creation of unique hand-drawn logos and visuals for Advertising, Corporate, Packaging and Editorial design.

Based in Paris, willing to work worldwide.
Paris and Barcelona Luxury Calligraphy & Engraving services

Live Calligraphy, Lettering and Engraving for brand activations, private and corporate events both in Paris and Barcelona areas. Create a unique experience to set your brand apart. Enhance your client’s experience with on-site live Calligraphy and Engraving actions.