ClipDynamics
2018
ClipDynamics
Catalunya, Spain
Identity
Logotype design
Custom Lettering
Developed with the collaboration of Ozestudi.
2018
ClipDynamics
Catalunya, Spain
Identity
Logotype design
Custom Lettering
Developed with the collaboration of Ozestudi.
Design of the corporate identity of ClipDynamics, a service of online training, consultancy and programming of Microsoft Dynamics NAV software in Spanish. The community created between the platform founders and its users makes the human value a relevant issue. For this reason, the logotype was drawn based on organic forms subsequently simplified and neutralized to strengthen the concepts of technology and sobriety.
The founders were interested in enhancing the clip concept, so that its shape was present from the first hand-drawn sketches.
The founders were interested in enhancing the clip concept, so that its shape was present from the first hand-drawn sketches.
The character of these early sketches was quite human and cosy but certainly not very technological. This is why it evolved towards a more mechanical route, using more abrupt and less warm letter shapes. The condensed proportion of the letters helped to control the horizontal extension of the logotype and their slight slant gave dynamism to the composition.
Among all options presented, the customers chose the most mechanical or typographic, where none of the letters were connected. It was the most contemporary, sober and neutral option.
Among all options presented, the customers chose the most mechanical or typographic, where none of the letters were connected. It was the most contemporary, sober and neutral option.
