https://ginaserret.com Gina Serret — Calligraphy, Lettering & Type design Wed, 27 Aug 2025 10:28:49 +0000 https://ginaserret.com en https://ginaserret.com/La-Ciutat-dels-Sants Mon, 06 Feb 2023 19:11:48 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/La-Ciutat-dels-Sants La Ciutat dels Sants 2022La Ciutat dels SantsCatalunya, Spain IdentityLogotype designCustom Lettering Custom Lettering logotype job for La Ciutat dels Sants, a very particular Bistro-Bar established in the old chapel from the Casa Ricart building in Vic,&nbsp;Barcelona.&nbsp; The client had a very clear idea of his wishes, so after an exhaustive research of old restaurant and bar business signs, we easily agreed on proceeding with a cursive Lettering style based on a few of those signs. As usual, the main work was hand-drawn with pencil on paper. And it wasn’t until the logotype structure and letterforms were all perfectly defined, that we switched into a digital workflow. Bringing the Lettering piece to the screen gave us the chance to improve the letterforms, their white spaces and endings while redrawing it point par point. <img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/2405ca48d749ebb91536f07f53ab66db09561e180f16e3247a897835911c1654/Gina_Serret_LaCiutatdelsSants_19.jpg" data-mid="198734670" border="0" src="https://freight.cargo.site/w/1000/i/2405ca48d749ebb91536f07f53ab66db09561e180f16e3247a897835911c1654/Gina_Serret_LaCiutatdelsSants_19.jpg" /><img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/5eea55b8197da1f36bdc1018f55b894fe1feee5aeaef45792a7ad432150703dc/Gina_Serret_LaCiutatdelsSants_09.gif" data-mid="171886989" border="0" src="https://freight.cargo.site/w/1000/i/5eea55b8197da1f36bdc1018f55b894fe1feee5aeaef45792a7ad432150703dc/Gina_Serret_LaCiutatdelsSants_09.gif" /> <img width="2300" height="1534" width_o="2300" height_o="1534" data-src="https://freight.cargo.site/t/original/i/b19b35eb90371488cdfa6a4d88653c900020fa76d137be08ce9b717078b25118/Gina_Serret_LaCiutatdelsSants_03.jpg" data-mid="171740202" border="0" src="https://freight.cargo.site/w/1000/i/b19b35eb90371488cdfa6a4d88653c900020fa76d137be08ce9b717078b25118/Gina_Serret_LaCiutatdelsSants_03.jpg" /><img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/205106ef7e360e89477a702b159696afe1b791af1a74ef4c149d55e1f22b63b3/Gina_Serret_LaCiutatdelsSants_13.png" data-mid="171886993" border="0" src="https://freight.cargo.site/w/1000/i/205106ef7e360e89477a702b159696afe1b791af1a74ef4c149d55e1f22b63b3/Gina_Serret_LaCiutatdelsSants_13.png" /> <img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/c33145f6b590aceeaf67c0afc5ec47ac4054b040f03e087d935f4903dacd3130/Gina_Serret_LaCiutatdelsSants_15.gif" data-mid="171891923" border="0" src="https://freight.cargo.site/w/1000/i/c33145f6b590aceeaf67c0afc5ec47ac4054b040f03e087d935f4903dacd3130/Gina_Serret_LaCiutatdelsSants_15.gif" /><img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/4e7b7289769b3a16a6860d4b2240703b8fd50f24ac1f80bfe5ed230075cde54a/Gina_Serret_LaCiutatdelsSants_18.jpg" data-mid="198734294" border="0" src="https://freight.cargo.site/w/1000/i/4e7b7289769b3a16a6860d4b2240703b8fd50f24ac1f80bfe5ed230075cde54a/Gina_Serret_LaCiutatdelsSants_18.jpg" /> <img width="2300" height="1534" width_o="2300" height_o="1534" data-src="https://freight.cargo.site/t/original/i/b8fd6084962a6fb00e81600eb06d057f078661e55c4a331e82bb0cf2bbd3069f/Gina_Serret_LaCiutatdelsSants_02.jpg" data-mid="171740201" border="0" src="https://freight.cargo.site/w/1000/i/b8fd6084962a6fb00e81600eb06d057f078661e55c4a331e82bb0cf2bbd3069f/Gina_Serret_LaCiutatdelsSants_02.jpg" /> <img width="2300" height="2322" width_o="2300" height_o="2322" data-src="https://freight.cargo.site/t/original/i/2f2540c45793d0457f78b2a46d745f79ed41ed5eb9260aaabea4f48de7cbc061/Gina_Serret_LaCiutatdelsSants_16.jpg" data-mid="173687067" border="0" src="https://freight.cargo.site/w/1000/i/2f2540c45793d0457f78b2a46d745f79ed41ed5eb9260aaabea4f48de7cbc061/Gina_Serret_LaCiutatdelsSants_16.jpg" /> <img width="2300" height="1627" width_o="2300" height_o="1627" data-src="https://freight.cargo.site/t/original/i/73d667fa7e3a74d3fcc160e7e96c5f958af6b5763f86359fb3a754a9873b56ce/Gina_Serret_LaCiutatdelsSants_12.png" data-mid="171886991" border="0" src="https://freight.cargo.site/w/1000/i/73d667fa7e3a74d3fcc160e7e96c5f958af6b5763f86359fb3a754a9873b56ce/Gina_Serret_LaCiutatdelsSants_12.png" /><img width="2300" height="1842" width_o="2300" height_o="1842" data-src="https://freight.cargo.site/t/original/i/c6fd8ecf0d2a513b98067f874528f1e7902f71bca90e3c5218c0a7587bcc0aa3/Gina_Serret_LaCiutatdelsSants_17.jpg" data-mid="173688722" border="0" src="https://freight.cargo.site/w/1000/i/c6fd8ecf0d2a513b98067f874528f1e7902f71bca90e3c5218c0a7587bcc0aa3/Gina_Serret_LaCiutatdelsSants_17.jpg" /> <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/b0f52926657670a38bc5cd5a8071681cb859006df38ecec02e13c6eb706b9ccd/Gina_Serret_LaCiutatdelsSants_01.jpg" data-mid="171740200" border="0" src="https://freight.cargo.site/w/1000/i/b0f52926657670a38bc5cd5a8071681cb859006df38ecec02e13c6eb706b9ccd/Gina_Serret_LaCiutatdelsSants_01.jpg" /> https://ginaserret.com/Wedding-Illustration Thu, 25 Jan 2024 11:03:30 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Wedding-Illustration Wedding Illustration2023Mille Papillons Wedding planner&nbsp;Balearic Islands, Spain Custom Illustration &amp; Calligraphy Wedding seating planEvent customization Wedding photographies: La Dichosa Florals: Little Sisters Bespoke Calligraphy, custom Illustration and Design of handmade wedding stationery for Nicole and Garrett’s marriage in Mallorca.&nbsp; Inspired by Matisse’s portraits and masks, I drew one by one all guests’ pictures using a traditional brush on a high quality cotton rough paper. Every portrait was accompanied by its corresponding name, handwritten with the same pointed brush and sumi ink. The resulting place cards with both Illustration and Calligraphy created specially for each guest are unique and they made all invited people have a very fun moment around the wedding meal. According to the loosen and expressive Calligraphy and lllustration styles used on the seating cards, I also designed and wrote by hand the two wedding menus.&nbsp; <img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/fc3e598de24358cc089a66dd3edfa0e3b45092661f77857904a12e77251ce100/Gina_Serret_WeddingIllustration_03.jpg" data-mid="202780283" border="0" src="https://freight.cargo.site/w/1000/i/fc3e598de24358cc089a66dd3edfa0e3b45092661f77857904a12e77251ce100/Gina_Serret_WeddingIllustration_03.jpg" /> <img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/096afcf08dbe0546d662675437f24e23f1521bb33ebb5a34f48fed60f69c65ac/Gina_Serret_WeddingIllustration_04.jpg" data-mid="202780318" border="0" src="https://freight.cargo.site/w/1000/i/096afcf08dbe0546d662675437f24e23f1521bb33ebb5a34f48fed60f69c65ac/Gina_Serret_WeddingIllustration_04.jpg" /><img width="2300" height="1536" width_o="2300" height_o="1536" data-src="https://freight.cargo.site/t/original/i/2b6886ee7afd0ba8f67298eae39d54674661eeb2918ab8a875d8bc8d6bf577fa/Gina_Serret_CalligraphyLuxuryEvents_01.jpg" data-mid="204080846" border="0" src="https://freight.cargo.site/w/1000/i/2b6886ee7afd0ba8f67298eae39d54674661eeb2918ab8a875d8bc8d6bf577fa/Gina_Serret_CalligraphyLuxuryEvents_01.jpg" /><img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/85914ae9ebe4aec80f44553737e7b7229d9bf689d5ddde0d667e6359a2f55fce/Gina_Serret_WeddingIllustration_06.jpg" data-mid="202780354" border="0" src="https://freight.cargo.site/w/1000/i/85914ae9ebe4aec80f44553737e7b7229d9bf689d5ddde0d667e6359a2f55fce/Gina_Serret_WeddingIllustration_06.jpg" /><img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/0df2280f892b4a8460b66915d0abee27a60c0c3ec1c8c183e063248b31ac2b27/Gina_Serret_WeddingIllustration_07.jpg" data-mid="202780764" border="0" src="https://freight.cargo.site/w/1000/i/0df2280f892b4a8460b66915d0abee27a60c0c3ec1c8c183e063248b31ac2b27/Gina_Serret_WeddingIllustration_07.jpg" /><img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/a3564e27c0aff1f54d4695f77a078579f20f5fee44cf2a680db99a1b19f854cd/Gina_Serret_WeddingIllustration_05.jpg" data-mid="202780319" border="0" src="https://freight.cargo.site/w/1000/i/a3564e27c0aff1f54d4695f77a078579f20f5fee44cf2a680db99a1b19f854cd/Gina_Serret_WeddingIllustration_05.jpg" /><img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/89b2d5c639721ed3b45f327c39ba1c4a310588840d15019627dda478fdb1062f/Gina_Serret_WeddingIllustration_10.jpg" data-mid="202780914" border="0" src="https://freight.cargo.site/w/1000/i/89b2d5c639721ed3b45f327c39ba1c4a310588840d15019627dda478fdb1062f/Gina_Serret_WeddingIllustration_10.jpg" /><img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/5fdd034749e408826c12870c06de162a55a75cdd73a3d36953310f2eecc1abff/Gina_Serret_WeddingIllustration_02.jpg" data-mid="202780167" border="0" src="https://freight.cargo.site/w/1000/i/5fdd034749e408826c12870c06de162a55a75cdd73a3d36953310f2eecc1abff/Gina_Serret_WeddingIllustration_02.jpg" /><img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/706a8801a6b77ed7c68af925cf377c77e01274eec67f99b9d63f13404d52def6/Gina_Serret_WeddingIllustration_12.jpg" data-mid="202781494" border="0" src="https://freight.cargo.site/w/1000/i/706a8801a6b77ed7c68af925cf377c77e01274eec67f99b9d63f13404d52def6/Gina_Serret_WeddingIllustration_12.jpg" /> <img width="2300" height="1781" width_o="2300" height_o="1781" data-src="https://freight.cargo.site/t/original/i/e5875344eae476766e738606ddb701d7497ca34725a1ed4fc722cfda9c94dd54/Gina_Serret_WeddingIllustration_11.jpg" data-mid="202781309" border="0" src="https://freight.cargo.site/w/1000/i/e5875344eae476766e738606ddb701d7497ca34725a1ed4fc722cfda9c94dd54/Gina_Serret_WeddingIllustration_11.jpg" /><img width="2300" height="1532" width_o="2300" height_o="1532" data-src="https://freight.cargo.site/t/original/i/c801b570886335ef22538dd00c9e67139ce429407d8dec95495f9deeed963357/Gina_Serret_WeddingIllustration_14.jpg" data-mid="202781548" border="0" src="https://freight.cargo.site/w/1000/i/c801b570886335ef22538dd00c9e67139ce429407d8dec95495f9deeed963357/Gina_Serret_WeddingIllustration_14.jpg" /> <img width="2300" height="2300" width_o="2300" height_o="2300" data-src="https://freight.cargo.site/t/original/i/8298f85f8d309653b2bc91f704b33f02f233aae47ca9b28a728b2e9c348f3891/Gina_Serret_WeddingIllustration_09.jpg" data-mid="202780913" border="0" src="https://freight.cargo.site/w/1000/i/8298f85f8d309653b2bc91f704b33f02f233aae47ca9b28a728b2e9c348f3891/Gina_Serret_WeddingIllustration_09.jpg" /> https://ginaserret.com/Cote-Soir-Cote-Matin Tue, 26 Aug 2025 10:27:49 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Cote-Soir-Cote-Matin Côté Soir &amp; Côté Matin 2024Château PuygueraudFrance Custom Lettering Hand-lettering Wine labelArt Direction: Patrick Mazy, Les Choses BienProduct photography: Gabriel Guibert &amp; Anne Lanta In the heart of the French Dordogne, the launch of two new Château Puygueraud wines, Côté Soir and Côté Matin, called for two entirely hand-lettered labels. Reflecting the Thienpont family's balance of tradition and innovation, Patrick Mazy (Les Choses Bien) conceived a design where all letterforms from both labels were drawn by hand. Inspired by an Art Déco style, my role was to bring his vision to life, meticulously hand-drawing every single letter and number.My process began with an exhaustive search for authentic French lettering from 1930s advertising. This led to the initial sketches, which combined various proportions and styles on the same label. The mission was to place all the hand-drawn elements into Patrick’s label design, staying as true as possible to his concept. The only element not drawn by hand was the digital illustration of the castle, which Patrick created himself. To ensure the entire piece had a cohesive, handmade feel, even the Héritiers George Thienpont logotype was hand-drawn, following the same typographic style as the original logo. <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/54a4ae93bc851cd42cbb13ae8827da61794bf237d27a4f1eaaff3106d7d4ae1d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_04.jpg" data-mid="237477331" border="0" src="https://freight.cargo.site/w/1000/i/54a4ae93bc851cd42cbb13ae8827da61794bf237d27a4f1eaaff3106d7d4ae1d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_04.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/cd96b465d5f6f6b8087b655163903a5330bfab689881f777cd3bf2b7cb705a95/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_01.jpg" data-mid="237475614" border="0" src="https://freight.cargo.site/w/1000/i/cd96b465d5f6f6b8087b655163903a5330bfab689881f777cd3bf2b7cb705a95/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_01.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/77fbe1afbec3ad5faf25b9b7d3a0b920d3ec7a70b49994cb926d80c324744d30/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_07.jpg" data-mid="237478354" border="0" src="https://freight.cargo.site/w/1000/i/77fbe1afbec3ad5faf25b9b7d3a0b920d3ec7a70b49994cb926d80c324744d30/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_07.jpg" /><img width="2300" height="3067" width_o="2300" height_o="3067" data-src="https://freight.cargo.site/t/original/i/a2a533cd10b9de3d7772623e06b315f65e61ca1bb4422d5c9f370849a3ca50de/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_10.jpg" data-mid="237530936" border="0" src="https://freight.cargo.site/w/1000/i/a2a533cd10b9de3d7772623e06b315f65e61ca1bb4422d5c9f370849a3ca50de/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_10.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/05e20633433fc9ba56821a6d8e4e614e29dfe6e3563b1a6333d680098e69ee4d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_08.jpg" data-mid="237483067" border="0" src="https://freight.cargo.site/w/1000/i/05e20633433fc9ba56821a6d8e4e614e29dfe6e3563b1a6333d680098e69ee4d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_08.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/7e1a2834a111935079f910ace6fc9e8531f9b0a6524aa710a39422d9e00d92d9/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_03.jpg" data-mid="237477330" border="0" src="https://freight.cargo.site/w/1000/i/7e1a2834a111935079f910ace6fc9e8531f9b0a6524aa710a39422d9e00d92d9/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_03.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/a3531ad2e1d9198a7b66dee1fed93283b2763ef3646f7e01ed0c8bf17317263d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_09.jpg" data-mid="237483072" border="0" src="https://freight.cargo.site/w/1000/i/a3531ad2e1d9198a7b66dee1fed93283b2763ef3646f7e01ed0c8bf17317263d/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_09.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/0c905438ea5c60913834e0445e02cbfdfc8144dea363dee04c107e4cdf334982/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_06.jpg" data-mid="237477730" border="0" src="https://freight.cargo.site/w/1000/i/0c905438ea5c60913834e0445e02cbfdfc8144dea363dee04c107e4cdf334982/Gina_Serret_Puygueraud_CoteMatin-CoteSoir_06.jpg" /> https://ginaserret.com/Recaredo-Tribut Wed, 30 Jan 2019 15:30:29 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Recaredo-Tribut Recaredo Tribut2018Recaredo&nbsp;Catalunya, Spain Custom Calligraphy Packaging designArt Direction: Pati NúñezProduct photography: Marçal Font Vila Recaredo Tribut cava is a homage to the time and to the land, but most importantly, to Josep and Antoni Mata Casanovas, second generation of Recaredo family. This exclusive 20-year-old Brut Nature has had a limited production of 244 bottles. To emphasize the exclusivity of the product and the passion of its creators, Recaredo and Pati Núñez felt it was convenient to design Tribut’s packaging mainly from a Calligraphy work. In this way, an elegant, clean and classic but distinctive Calligraphy dresses up the bottle label, the cork, the cap and its box. <img width="2300" height="1840" width_o="2300" height_o="1840" data-src="https://freight.cargo.site/t/original/i/cf6cca16bb960f675f3a2bfef7eae5f5ce37b9f028651d4d8ac4afbd4a0cd7ce/Gina_Serret_RecaredoTribut_2023_08.jpg" data-mid="170514508" border="0" src="https://freight.cargo.site/w/1000/i/cf6cca16bb960f675f3a2bfef7eae5f5ce37b9f028651d4d8ac4afbd4a0cd7ce/Gina_Serret_RecaredoTribut_2023_08.jpg" /> <img width="2300" height="1068" width_o="2300" height_o="1068" data-src="https://freight.cargo.site/t/original/i/0951dec8b89fcc061d5a93090401e1b9c22bdcfc52a0448e182c3eeadf7b3cdb/Gina_Serret_RecaredoTribut_2023_01.jpg" data-mid="170514342" border="0" src="https://freight.cargo.site/w/1000/i/0951dec8b89fcc061d5a93090401e1b9c22bdcfc52a0448e182c3eeadf7b3cdb/Gina_Serret_RecaredoTribut_2023_01.jpg" /><img width="2300" height="1637" width_o="2300" height_o="1637" data-src="https://freight.cargo.site/t/original/i/d0927cc094b7beafd8b982884374bac19bcd8558a32eede0eef0fdf1e7025058/Gina_Serret_RecaredoTribut_2023_06.jpg" data-mid="170514439" border="0" src="https://freight.cargo.site/w/1000/i/d0927cc094b7beafd8b982884374bac19bcd8558a32eede0eef0fdf1e7025058/Gina_Serret_RecaredoTribut_2023_06.jpg" /> <img width="2300" height="1525" width_o="2300" height_o="1525" data-src="https://freight.cargo.site/t/original/i/0ea6ec2680b825446514e04d2003934ad65cbdf51cc2dd6d09ee7ae5da461cd7/Gina_Serret_RecaredoTribut_2023_07.jpg" data-mid="170514462" border="0" src="https://freight.cargo.site/w/1000/i/0ea6ec2680b825446514e04d2003934ad65cbdf51cc2dd6d09ee7ae5da461cd7/Gina_Serret_RecaredoTribut_2023_07.jpg" /> <img width="2300" height="1615" width_o="2300" height_o="1615" data-src="https://freight.cargo.site/t/original/i/d3eb63b34da36edab2a53c49114a4a342d9911cebb0bc2a2351114ba3901ba9c/Gina_Serret_RecaredoTribut_2023_09.jpg" data-mid="170514712" border="0" src="https://freight.cargo.site/w/1000/i/d3eb63b34da36edab2a53c49114a4a342d9911cebb0bc2a2351114ba3901ba9c/Gina_Serret_RecaredoTribut_2023_09.jpg" /> <img width="2300" height="1484" width_o="2300" height_o="1484" data-src="https://freight.cargo.site/t/original/i/ac99ca4a0a15f9350cdbf4021a4f57379af576e86d8d9eaad1ee06b57c2123bf/Gina_Serret_RecaredoTribut_2023_10.jpg" data-mid="170515920" border="0" src="https://freight.cargo.site/w/1000/i/ac99ca4a0a15f9350cdbf4021a4f57379af576e86d8d9eaad1ee06b57c2123bf/Gina_Serret_RecaredoTribut_2023_10.jpg" /><img width="2300" height="1680" width_o="2300" height_o="1680" data-src="https://freight.cargo.site/t/original/i/7a5986a2de946abba0fb2ad36fa4703ba72ac59e096b5f1d0a734bc7579e00b8/Gina_Serret_RecaredoTribut_2023_04.jpg" data-mid="170514345" border="0" src="https://freight.cargo.site/w/1000/i/7a5986a2de946abba0fb2ad36fa4703ba72ac59e096b5f1d0a734bc7579e00b8/Gina_Serret_RecaredoTribut_2023_04.jpg" /> <img width="2300" height="1534" width_o="2300" height_o="1534" data-src="https://freight.cargo.site/t/original/i/2bf5d04de4be3826e9f2cbde04a59218c013b535c2f1603b7333aab4ec200368/Gina_Serret_RecaredoTribut_2023_05.jpg" data-mid="170514346" border="0" src="https://freight.cargo.site/w/1000/i/2bf5d04de4be3826e9f2cbde04a59218c013b535c2f1603b7333aab4ec200368/Gina_Serret_RecaredoTribut_2023_05.jpg" /> https://ginaserret.com/Raise-your-Flag Thu, 15 Jul 2021 11:30:49 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Raise-your-Flag Raise your Flag2021Raise your Flag Studio Switzerland Identity Logotype designCustom Lettering Custom Lettering logotype work for the Studio for Design and Web based in Switzerland Raise your Flag. Taking advantage of the corporate rebranding of their creative office, we worked closely to obtain a new dynamic and handmade version of their logotype that fits the redesign of their overall look. Based on my own Calligraphy, we came by this new curvy, zippy but balanced logo.&nbsp; The starting point was a handwritten sketch I did with a rounded nib. Using this first cursive Calligraphy proposal as a basis, we proceeded to re-draw it by hand in a bigger size to make all the required adjustments both to the structure and the letterforms. Only when all the shapes of the hand-drawn logotype worked well, we brought it to the screen to draw it again, now digitally. <img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/e0c9c6c314b0ab93de8e796c224590e56dc07ee56598d4ec58c3eddd97d96e8d/Gina_Serret_RaiseYourFlag_2023_19.png" data-mid="170451324" border="0" src="https://freight.cargo.site/w/1000/i/e0c9c6c314b0ab93de8e796c224590e56dc07ee56598d4ec58c3eddd97d96e8d/Gina_Serret_RaiseYourFlag_2023_19.png" /> <img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/fc04b8aa1b521dc596ec958cc1d80ef0c8e5ac470b903a97c61c2b9ece8596da/Gina_Serret_RaiseYourFlag_2023_20.gif" data-mid="170451400" border="0" src="https://freight.cargo.site/w/1000/i/fc04b8aa1b521dc596ec958cc1d80ef0c8e5ac470b903a97c61c2b9ece8596da/Gina_Serret_RaiseYourFlag_2023_20.gif" /><img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/29779995618449fb67316d6a4a57a8805b2b7c53f1d51d01d7b01bb04c673058/Gina_Serret_RaiseYourFlag_2023_18.jpg" data-mid="170451024" border="0" src="https://freight.cargo.site/w/1000/i/29779995618449fb67316d6a4a57a8805b2b7c53f1d51d01d7b01bb04c673058/Gina_Serret_RaiseYourFlag_2023_18.jpg" /><img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/a96d594f6240329f56f305e71ac7d5ee58a28d91d8ba7ce9177df642f4c97482/Gina_Serret_RaiseYourFlag_2023_17.jpg" data-mid="170451023" border="0" src="https://freight.cargo.site/w/1000/i/a96d594f6240329f56f305e71ac7d5ee58a28d91d8ba7ce9177df642f4c97482/Gina_Serret_RaiseYourFlag_2023_17.jpg" /><img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/db04c2225608080c53b3b49c724b7eacda43b242f63c82a792c3066116779316/Gina_Serret_RaiseYourFlag_2023_13.png" data-mid="238645235" border="0" src="https://freight.cargo.site/w/1000/i/db04c2225608080c53b3b49c724b7eacda43b242f63c82a792c3066116779316/Gina_Serret_RaiseYourFlag_2023_13.png" /> Considering its several digital applications, we came to the conclusion that we needed an alternative version of the logotype with a more horizontal structure. In this case, all the letterforms were set in lowercase for a better legibility in small sizes. Some of the letters were re-drawn exclusively for this second logo. <img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/427be2850ee9f5fbcd82ea295cf91ec2ba70e2438ec3c6b1861ecbe2d3c1ad0a/Gina_Serret_RaiseYourFlag_2023_15.png" data-mid="170450584" border="0" src="https://freight.cargo.site/w/1000/i/427be2850ee9f5fbcd82ea295cf91ec2ba70e2438ec3c6b1861ecbe2d3c1ad0a/Gina_Serret_RaiseYourFlag_2023_15.png" /> <img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/1177a70550b2353fc68510f814af954b184b419fd6faa17ace11b4bef8ca6b69/Gina_Serret_RaiseYourFlag_2023_12.png" data-mid="170449292" border="0" src="https://freight.cargo.site/w/1000/i/1177a70550b2353fc68510f814af954b184b419fd6faa17ace11b4bef8ca6b69/Gina_Serret_RaiseYourFlag_2023_12.png" /><img width="2300" height="1626" width_o="2300" height_o="1626" data-src="https://freight.cargo.site/t/original/i/0cce818e3c3c44efae413a6ed2d66bb266582a9dee80d320f4d04d27447f53fc/Gina_Serret_RaiseYourFlag_2023_14.png" data-mid="170450533" border="0" src="https://freight.cargo.site/w/1000/i/0cce818e3c3c44efae413a6ed2d66bb266582a9dee80d320f4d04d27447f53fc/Gina_Serret_RaiseYourFlag_2023_14.png" />Eventually, the talented guys from Raise your Flag Studio animated the logo for their website. https://ginaserret.com/3Cat-TV-Campaign Wed, 27 Aug 2025 10:28:49 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/3Cat-TV-Campaign 3Cat TV Campaign20243Cat, Catalonia’s public media corporation Catalonia, Spain Custom CalligraphyAdvertising campaign Digital marketing campaign &nbsp;Creative Direction:&nbsp;Mai Balaguer and Aleix Bou Art Direction &amp; Graphic Design: Lídia Sardà The advertising and digital marketing campaign for the new 3Cat 2024-2025 season was built around the slogan “Ens mou l’entusiasme” (We are driven by enthusiasm). Each year, Catalonia's public media corporation presents its new releases, highlighting its most relevant programs. For this campaign, the TV spot was centered on the idea of travel, connecting all campaign visuals to the aesthetics of travel notebooks and spontaneous photos. &nbsp; My role was to create all the handwritten content for the campaign, including over 35 program titles, handwritten notes and doodles for the posters, and, of course, the main slogans.The Calligraphy commission was divided into three distinct phases. The first was dedicated to the main slogan, with a calligraphic style that would convey enthusiasm and act as a strong central element. The second phase was about creating a complementary style that was simpler and more spontaneous, including elements like ink stains, cross-outs, and doodles. The goal was to create a script that would contrast with the main slogan and could be placed next to it. The final part of the commission was creating many different script styles. The challenge was to make each program title look as though it was handwritten by a different person, yet all were created with the same tool to ensure a consistent line weight and cohesive aesthetic across the campaign. All of my original Calligraphy pieces were then delivered to the 3Cat Graphic Design team, who used my handmade letterforms to build the final visual design of the entire campaign. <img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/81078b137844db1ad64f9295bf436903e97220f3d5b1328270b469c74a15b00c/Gina_Serret_3cat_Ensmoulentusiasme_17.jpg" data-mid="237769426" border="0" src="https://freight.cargo.site/w/1000/i/81078b137844db1ad64f9295bf436903e97220f3d5b1328270b469c74a15b00c/Gina_Serret_3cat_Ensmoulentusiasme_17.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/5dd30f63ea6d09ebd1705b97dda0cfd420d938c6c98a7183bfa8c4b2998d4fe9/Gina_Serret_3cat_Ensmoulentusiasme_22.jpg" data-mid="238100721" border="0" src="https://freight.cargo.site/w/1000/i/5dd30f63ea6d09ebd1705b97dda0cfd420d938c6c98a7183bfa8c4b2998d4fe9/Gina_Serret_3cat_Ensmoulentusiasme_22.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/e88f640e4da538f182e89a0a303671846db74d9b509798f1aea2b7d9e381dc83/Gina_Serret_3cat_Ensmoulentusiasme_21.jpg" data-mid="238099999" border="0" src="https://freight.cargo.site/w/1000/i/e88f640e4da538f182e89a0a303671846db74d9b509798f1aea2b7d9e381dc83/Gina_Serret_3cat_Ensmoulentusiasme_21.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/80d0a2b8361df8325c8c78ee512917e222793a7164a10c4dc3eb8173210062cb/Gina_Serret_3cat_Ensmoulentusiasme_05.jpg" data-mid="237570860" border="0" src="https://freight.cargo.site/w/1000/i/80d0a2b8361df8325c8c78ee512917e222793a7164a10c4dc3eb8173210062cb/Gina_Serret_3cat_Ensmoulentusiasme_05.jpg" /> <img width="2300" height="1583" width_o="2300" height_o="1583" data-src="https://freight.cargo.site/t/original/i/d61a3d4ab78c53d0b9b914d814b9bfb074cf4d615a20c1fa52beda0e87d12b64/Gina_Serret_3cat_Ensmoulentusiasme_08.jpg" data-mid="237600744" border="0" src="https://freight.cargo.site/w/1000/i/d61a3d4ab78c53d0b9b914d814b9bfb074cf4d615a20c1fa52beda0e87d12b64/Gina_Serret_3cat_Ensmoulentusiasme_08.jpg" /><img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/1decf704af085c682f19b263b38ae82a6395506b808418ec28b6382cc5df87cd/Gina_Serret_3cat_Ensmoulentusiasme_18.jpg" data-mid="237769951" border="0" src="https://freight.cargo.site/w/1000/i/1decf704af085c682f19b263b38ae82a6395506b808418ec28b6382cc5df87cd/Gina_Serret_3cat_Ensmoulentusiasme_18.jpg" /> <img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/c4207b6e7c5e4922921bda67c73f060646d2a5a7a9124cadb8d3468cd7c5fdcb/Gina_Serret_3cat_Ensmoulentusiasme_07.jpg" data-mid="237578609" border="0" src="https://freight.cargo.site/w/1000/i/c4207b6e7c5e4922921bda67c73f060646d2a5a7a9124cadb8d3468cd7c5fdcb/Gina_Serret_3cat_Ensmoulentusiasme_07.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/d464117294a55304a48ff3491491e83498028e99f6824ecc3e1dac5a0b159bdc/Gina_Serret_3cat_Ensmoulentusiasme_24.jpg" data-mid="238101241" border="0" src="https://freight.cargo.site/w/1000/i/d464117294a55304a48ff3491491e83498028e99f6824ecc3e1dac5a0b159bdc/Gina_Serret_3cat_Ensmoulentusiasme_24.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/48fced807b40e68c1bd22e71794d74ba7c77c5f46c702a23d867cd1c94da168d/Gina_Serret_3cat_Ensmoulentusiasme_23.jpg" data-mid="238100860" border="0" src="https://freight.cargo.site/w/1000/i/48fced807b40e68c1bd22e71794d74ba7c77c5f46c702a23d867cd1c94da168d/Gina_Serret_3cat_Ensmoulentusiasme_23.jpg" /> <img width="2300" height="1294" width_o="2300" height_o="1294" data-src="https://freight.cargo.site/t/original/i/476ea8d9509c67d3dcc5e8295dc0825732fee4b2bd82b6e73e11239ca1a79fb6/Gina_Serret_3cat_Ensmoulentusiasme_19.jpg" data-mid="237770078" border="0" src="https://freight.cargo.site/w/1000/i/476ea8d9509c67d3dcc5e8295dc0825732fee4b2bd82b6e73e11239ca1a79fb6/Gina_Serret_3cat_Ensmoulentusiasme_19.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/a4f5c75cf6d85a9c68e2f8e5417e754f3f9e94255c5a0eca2a8965bbd8b1f564/Gina_Serret_3cat_Ensmoulentusiasme_04.jpg" data-mid="237570740" border="0" src="https://freight.cargo.site/w/1000/i/a4f5c75cf6d85a9c68e2f8e5417e754f3f9e94255c5a0eca2a8965bbd8b1f564/Gina_Serret_3cat_Ensmoulentusiasme_04.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/f976e3a9f4ee0dfadb90b49016c59d3283c32c45170dfd4c142f66d184413b63/Gina_Serret_3cat_Ensmoulentusiasme_10.jpg" data-mid="237601479" border="0" src="https://freight.cargo.site/w/1000/i/f976e3a9f4ee0dfadb90b49016c59d3283c32c45170dfd4c142f66d184413b63/Gina_Serret_3cat_Ensmoulentusiasme_10.jpg" /> https://ginaserret.com/Hola-Mariola Wed, 04 Nov 2020 10:44:02 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Hola-Mariola Hola Mariola2019Mariola Dinarès, journalist &amp; Radio presenter &nbsp;Catalunya, Spain Identity Logotype designCustom Lettering Custom lettering logotype design for Mariola Dinarès, whose nickname is @holaMariola. Mariola wanted me to create a very personal and funny brand to use it basically on her new website, but also versatile enough to be reproduced on any everyday item, such as a sticker. We took inspiration from graphic works from the 70's, aesthetically speaking a relevant period for her, although what really determined the final composition was the relationship between her nick's letters. Defining the proper letterforms was a complex exercise: we needed to fit all the letters inside the speech balloon, get the most balanced forms and counterforms possible and, obviously, all that while keeping the logo legibility. The final piece came from exploring hand-drawn letter shapes and was finished digitally, where small details were fixed so as to reach the maximum harmony and balance. <img width="2300" height="1614" width_o="2300" height_o="1614" data-src="https://freight.cargo.site/t/original/i/8cf27af7920a04b1fa283d8a74e2bc2716b281f7166687ba6b8ece0d614cd70b/Gina_Serret_HolaMariola_2023_01.png" data-mid="170451998" border="0" src="https://freight.cargo.site/w/1000/i/8cf27af7920a04b1fa283d8a74e2bc2716b281f7166687ba6b8ece0d614cd70b/Gina_Serret_HolaMariola_2023_01.png" /><img width="2300" height="1614" width_o="2300" height_o="1614" data-src="https://freight.cargo.site/t/original/i/333d4aa5ba3800bebf9875aba40cd69009866b054ae341ac35ac07063a982dcf/Gina_Serret_HolaMariola_2023_02.png" data-mid="170451999" border="0" src="https://freight.cargo.site/w/1000/i/333d4aa5ba3800bebf9875aba40cd69009866b054ae341ac35ac07063a982dcf/Gina_Serret_HolaMariola_2023_02.png" /> <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/30a3865052e3b844e453ce22544cdc00fd350ecfb19d24203b5a1670bef9b5e1/Gina_Serret_HolaMariola_2023_04.jpg" data-mid="170452272" border="0" src="https://freight.cargo.site/w/1000/i/30a3865052e3b844e453ce22544cdc00fd350ecfb19d24203b5a1670bef9b5e1/Gina_Serret_HolaMariola_2023_04.jpg" /><img width="2300" height="1614" width_o="2300" height_o="1614" data-src="https://freight.cargo.site/t/original/i/85659b6d8841ed4d1989e464a6e35b84dc14a8240769dda6994a2b706186b5aa/Gina_Serret_HolaMariola_2023_03.png" data-mid="170452000" border="0" src="https://freight.cargo.site/w/1000/i/85659b6d8841ed4d1989e464a6e35b84dc14a8240769dda6994a2b706186b5aa/Gina_Serret_HolaMariola_2023_03.png" /> <img width="2300" height="1614" width_o="2300" height_o="1614" data-src="https://freight.cargo.site/t/original/i/0955a6e6a0cdc2fdb2bb1a0c92b382df19f597d4c8d549b910ece5947d0d0a7a/Gina_Serret_HolaMariola_2023_07.gif" data-mid="170452664" border="0" src="https://freight.cargo.site/w/1000/i/0955a6e6a0cdc2fdb2bb1a0c92b382df19f597d4c8d549b910ece5947d0d0a7a/Gina_Serret_HolaMariola_2023_07.gif" /><img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/85e36256eac147b47ab569dff6daf214afb44722701a5c4f306edeebaf122fff/Gina_Serret_HolaMariola_2023_06.jpg" data-mid="170452274" border="0" src="https://freight.cargo.site/w/1000/i/85e36256eac147b47ab569dff6daf214afb44722701a5c4f306edeebaf122fff/Gina_Serret_HolaMariola_2023_06.jpg" /> <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/ec0f508b1777e55ef9fa95857f32b1cd7cb5d4675a0dac78995bff20ac5d9512/Gina_Serret_HolaMariola_2023_05.jpg" data-mid="170452273" border="0" src="https://freight.cargo.site/w/1000/i/ec0f508b1777e55ef9fa95857f32b1cd7cb5d4675a0dac78995bff20ac5d9512/Gina_Serret_HolaMariola_2023_05.jpg" /> https://ginaserret.com/Marie-Lichtenberg Mon, 21 Jul 2025 14:44:36 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Marie-Lichtenberg Marie Lichtenberg2024Marie Lichtenberg&nbsp;France Custom Calligraphy Custom Lettering Event customization Bespoke Calligraphy and Hand Lettering, uniquely crafted for the French jewelry brand Marie Lichtenberg.Applying this bespoke expertise, I created the invitations and place cards for the GEM Awards ceremony. The Lettering for the titles was inspired by the handwriting and letter drawings of the French painter Bernard Buffet. To reinforce Marie Lichtenberg’s brand identity color palette, when possible, I worked with olive green ink instead of black ink. 
<img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/c60c8799cb39af5cff4f116bb67b95a3e08da9f66eaab547600c5a324d2f91f4/Gina_Serret_MarieLichtenberg_02.jpg" data-mid="236220859" border="0" src="https://freight.cargo.site/w/1000/i/c60c8799cb39af5cff4f116bb67b95a3e08da9f66eaab547600c5a324d2f91f4/Gina_Serret_MarieLichtenberg_02.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/5540c6ecea1e82d6b2f5b48acca5c025c765075933b69b73c52a236aa3595a84/Gina_Serret_MarieLichtenberg_04.jpg" data-mid="236091572" border="0" src="https://freight.cargo.site/w/1000/i/5540c6ecea1e82d6b2f5b48acca5c025c765075933b69b73c52a236aa3595a84/Gina_Serret_MarieLichtenberg_04.jpg" /><img width="2300" height="1724" width_o="2300" height_o="1724" data-src="https://freight.cargo.site/t/original/i/9de0af35440760d6b17a8464358cd499777db90b74b79440ff0899ecd5c55a6b/Gina_Serret_MarieLichtenberg_01.jpg" data-mid="236090913" border="0" src="https://freight.cargo.site/w/1000/i/9de0af35440760d6b17a8464358cd499777db90b74b79440ff0899ecd5c55a6b/Gina_Serret_MarieLichtenberg_01.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/c45330bf3d75d3669a32690ca15db2a553a45fca60c26d0203fa593d83c534df/Gina_Serret_MarieLichtenberg_14.jpg" data-mid="236221034" border="0" src="https://freight.cargo.site/w/1000/i/c45330bf3d75d3669a32690ca15db2a553a45fca60c26d0203fa593d83c534df/Gina_Serret_MarieLichtenberg_14.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/731a2213828bd27728ffeb470d844666f6e9a37d17c6eb414753e8c41babbbba/Gina_Serret_MarieLichtenberg_09.jpg" data-mid="236220618" border="0" src="https://freight.cargo.site/w/1000/i/731a2213828bd27728ffeb470d844666f6e9a37d17c6eb414753e8c41babbbba/Gina_Serret_MarieLichtenberg_09.jpg" /><img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/b5667c701b43bc9b7ed42fb325c52a1e5ecb3528826d1114f03adc5b2716950e/Gina_Serret_MarieLichtenberg_15.jpg" data-mid="236221379" border="0" src="https://freight.cargo.site/w/1000/i/b5667c701b43bc9b7ed42fb325c52a1e5ecb3528826d1114f03adc5b2716950e/Gina_Serret_MarieLichtenberg_15.jpg" /> <img width="2300" height="1725" width_o="2300" height_o="1725" data-src="https://freight.cargo.site/t/original/i/c275ac59e29b32a908a80b6080190633976002dcd92d0c92006a1d1f2a25a710/Gina_Serret_MarieLichtenberg_21.jpg" data-mid="236234156" border="0" src="https://freight.cargo.site/w/1000/i/c275ac59e29b32a908a80b6080190633976002dcd92d0c92006a1d1f2a25a710/Gina_Serret_MarieLichtenberg_21.jpg" /><img width="2300" height="1519" width_o="2300" height_o="1519" data-src="https://freight.cargo.site/t/original/i/47bc7cbc56b4e50705c3bde143906314b8729d8fba08816558341620b677e777/Gina_Serret_MarieLichtenberg_03.jpg" data-mid="237945025" border="0" src="https://freight.cargo.site/w/1000/i/47bc7cbc56b4e50705c3bde143906314b8729d8fba08816558341620b677e777/Gina_Serret_MarieLichtenberg_03.jpg" /> https://ginaserret.com/Eli-Borreda Thu, 07 Jul 2016 16:39:25 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Eli-Borreda Eli Borreda2016Eli Borreda &nbsp;Catalunya, Spain Identity Logotype designCustom Lettering&nbsp; Design of a personal brand and monogram based on Calligraphy and Lettering. To reach the digital coloured result, the creative process involved an initial stage of conceptualization and a three-stages formalization: Calligraphy, Lettering and digitalizing. From an analysis of Eli's main features, a series of calligraphic sketches were done to define the more suitable styles and forms to represent her. This work, made with a pointed nib in a small size, was&nbsp;enlarged to be used later as a basis. Then, the letterforms were treated in a more detailed way in order to slightly customize them. Their thickness was also increased —maintaining though the calligraphic ductus. Finally, the composition was redrawn digitally through a professional type editing software.&nbsp;Due to the formal complexity of the final logo, it seemed convenient to have a simplified version to apply to small sizes. It was solved with a monogram. <img width="2300" height="1598" width_o="2300" height_o="1598" data-src="https://freight.cargo.site/t/original/i/c4e871ff9dc005bd80c0546a62bd8e6f4624bf84976561a6be6d0b50deb33ab7/Gina_Serret_EliBorreda_2023_05.jpg" data-mid="170508254" border="0" src="https://freight.cargo.site/w/1000/i/c4e871ff9dc005bd80c0546a62bd8e6f4624bf84976561a6be6d0b50deb33ab7/Gina_Serret_EliBorreda_2023_05.jpg" /> <img width="2300" height="1655" width_o="2300" height_o="1655" data-src="https://freight.cargo.site/t/original/i/0d2dd095b07530fe69d733086e3c67acf4c2f907dd2ec4a232a4c16016a65e50/Gina_Serret_EliBorreda_2023_02.jpg" data-mid="170508251" border="0" src="https://freight.cargo.site/w/1000/i/0d2dd095b07530fe69d733086e3c67acf4c2f907dd2ec4a232a4c16016a65e50/Gina_Serret_EliBorreda_2023_02.jpg" /><img width="2300" height="1610" width_o="2300" height_o="1610" data-src="https://freight.cargo.site/t/original/i/b34bbe84b649e9e8f41feb2ceb0addeedb0f478cc0d5dd815d19ad7e23fd3d8c/Gina_Serret_EliBorreda_2023_03.jpg" data-mid="170508252" border="0" src="https://freight.cargo.site/w/1000/i/b34bbe84b649e9e8f41feb2ceb0addeedb0f478cc0d5dd815d19ad7e23fd3d8c/Gina_Serret_EliBorreda_2023_03.jpg" /> <img width="2300" height="1656" width_o="2300" height_o="1656" data-src="https://freight.cargo.site/t/original/i/93f9ed7c691df30391bd6f4815f9b664766c909ae760ea42310e11d5203c5b62/Gina_Serret_EliBorreda_2023_04.jpg" data-mid="170508253" border="0" src="https://freight.cargo.site/w/1000/i/93f9ed7c691df30391bd6f4815f9b664766c909ae760ea42310e11d5203c5b62/Gina_Serret_EliBorreda_2023_04.jpg" /><img width="2300" height="1624" width_o="2300" height_o="1624" data-src="https://freight.cargo.site/t/original/i/1724f24e0c6c9bf76f45c1b1d8ce2f4b98a1a76b12ee7cb66b973db518e177ba/Gina_Serret_EliBorreda_2023_06.jpg" data-mid="170508348" border="0" src="https://freight.cargo.site/w/1000/i/1724f24e0c6c9bf76f45c1b1d8ce2f4b98a1a76b12ee7cb66b973db518e177ba/Gina_Serret_EliBorreda_2023_06.jpg" /> <img width="2300" height="1656" width_o="2300" height_o="1656" data-src="https://freight.cargo.site/t/original/i/1814f02855d168c521a8b07b0083fabf3a2e5c7b47e792901fe39fe22699bcaf/Gina_Serret_EliBorreda_2023_07.jpg" data-mid="170508418" border="0" src="https://freight.cargo.site/w/1000/i/1814f02855d168c521a8b07b0083fabf3a2e5c7b47e792901fe39fe22699bcaf/Gina_Serret_EliBorreda_2023_07.jpg" /><img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/153f51b86a742e85a96f047c6dc04195183c04ea4a7f778186838b2021a65752/Gina_Serret_EliBorreda_2023_11.jpg" data-mid="170510087" border="0" src="https://freight.cargo.site/w/1000/i/153f51b86a742e85a96f047c6dc04195183c04ea4a7f778186838b2021a65752/Gina_Serret_EliBorreda_2023_11.jpg" /><img width="2300" height="1534" width_o="2300" height_o="1534" data-src="https://freight.cargo.site/t/original/i/833ecefdd2ab2572481bf5206a71c60b4639c18c85428ae2ca5e4b6a0bda50e0/Gina_Serret_EliBorreda_2023_09.jpg" data-mid="170510085" border="0" src="https://freight.cargo.site/w/1000/i/833ecefdd2ab2572481bf5206a71c60b4639c18c85428ae2ca5e4b6a0bda50e0/Gina_Serret_EliBorreda_2023_09.jpg" /> <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/5008ebd2dc7a0f5486a0f0c99f0a6d2708e27a6fc195076ee6f8064a32cc8743/Gina_Serret_EliBorreda_2023_08.jpg" data-mid="170510084" border="0" src="https://freight.cargo.site/w/1000/i/5008ebd2dc7a0f5486a0f0c99f0a6d2708e27a6fc195076ee6f8064a32cc8743/Gina_Serret_EliBorreda_2023_08.jpg" /> <img width="2357" height="1653" width_o="2357" height_o="1653" data-src="https://freight.cargo.site/t/original/i/b6f71e049226654ea41c24cf14c36678eaa92e5cd62739ce18e027083fa06621/Gina_Serret_EliBorreda_10.jpg" data-mid="124165702" border="0" src="https://freight.cargo.site/w/1000/i/b6f71e049226654ea41c24cf14c36678eaa92e5cd62739ce18e027083fa06621/Gina_Serret_EliBorreda_10.jpg" /> <img width="2300" height="1534" width_o="2300" height_o="1534" data-src="https://freight.cargo.site/t/original/i/66872919b2560a92448abc40da33062dbca59dc1f9776775d3b87e190b2c4eb5/Gina_Serret_EliBorreda_2023_10.jpg" data-mid="170510086" border="0" src="https://freight.cargo.site/w/1000/i/66872919b2560a92448abc40da33062dbca59dc1f9776775d3b87e190b2c4eb5/Gina_Serret_EliBorreda_2023_10.jpg" /> <img width="2300" height="1637" width_o="2300" height_o="1637" data-src="https://freight.cargo.site/t/original/i/af8a4163cd512da2469a8daa0a2fbdd8bd2042b229e963a38d284dcdd6b4f882/Gina_Serret_EliBorreda_2023_01.jpg" data-mid="170508250" border="0" src="https://freight.cargo.site/w/1000/i/af8a4163cd512da2469a8daa0a2fbdd8bd2042b229e963a38d284dcdd6b4f882/Gina_Serret_EliBorreda_2023_01.jpg" /> https://ginaserret.com/Mallorcan-Wedding Thu, 09 Aug 2018 17:28:51 +0000 Gina Serret — Calligraphy, Lettering & Type design https://ginaserret.com/Mallorcan-Wedding Mallorcan Wedding2018Mille Papillons Wedding planner&nbsp;Balearic Islands, Spain Custom Calligraphy Wedding seating planEvent customization Wedding photographies: Tali Photography Custom Calligraphy and Design of handmade wedding stationery for Tiffany and Steven, a New York couple who found in Mallorca the most genuine Mediterranean atmosphere to get married. My work tried to reflect the marine freshness with a very loosen, spontaneous and expressive Calligraphy style. In this case, we didn't care about the regular slope and forms of the orthodox formal Italic letter; we were precisely looking for the opposite: maximum expressivity and freedom of the strokes. Once envelopes, place cards, wedding menu and church leaflets were designed, we worked on the table signs using the same language in a more abstract way. As they needn't to be as legible as the previous pieces, on these handmade signs, Calligraphy was mainly used as a texture, almost reaching letters' abstraction. Here, the message was not relevant, but so it was the color of each of the original modern scribbles to distinct the tables. Artists such as Cy Twombly were very inspirational in this stage of the project. <img width="2300" height="1533" width_o="2300" height_o="1533" data-src="https://freight.cargo.site/t/original/i/489988a67efa4b1daa156663e5827c349185f51bb61c3f0d7a28a4cdfdffb9d0/Gina_Serret_MallorcanWedding_2023_06.jpg" data-mid="170583537" border="0" src="https://freight.cargo.site/w/1000/i/489988a67efa4b1daa156663e5827c349185f51bb61c3f0d7a28a4cdfdffb9d0/Gina_Serret_MallorcanWedding_2023_06.jpg" /><img width="2300" height="1536" width_o="2300" height_o="1536" data-src="https://freight.cargo.site/t/original/i/28b64b5d57e206845a7d6576817638d53a88ead51061fe2fa8e7e95585f73507/Gina_Serret_MallorcanWedding_2023_12.jpg" data-mid="170583820" border="0" src="https://freight.cargo.site/w/1000/i/28b64b5d57e206845a7d6576817638d53a88ead51061fe2fa8e7e95585f73507/Gina_Serret_MallorcanWedding_2023_12.jpg" /><img width="2300" height="1533" width_o="2300" height_o="1533" 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